Competition in the App Stores is really hot: according to Statista, as of March 2017, there were 2.8 million available apps at Google Play Market and 2.2 million apps available in the Apple’s App Store, the two leading app stores in the world, and the numbers are steadily growing.
So, not only should mobile apps be high quality but also build up strong brands to stand out. This article discusses strategies and tips for mobile app branding.
How to Build a Brand for Your Mobile App: Strategies, Tips and Examples by Tubik Studio
This is a free ebook with some interesting content about building games for mobile. Whilst it focuses on games, the content really is great advice for people trying to make a business of more mainstream apps.
amirrajan/survivingtheappstore by Amir Rajan